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Wilfred Hughes
Jul 18, 2018 at 18:41
How much do users read on web pages, and how does it scale with word count?
https://www.nngroup.com/articles/how-little-do-users-read/
(It's only around 20%, and you're better off keeping your content short!)
How Little Do Users Read?
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.