Why Every Company Needs a Chief Experience Officer
A lot of companies miss that a great employee experience leads to a great customer experience. Independently, each function leads to valuable relationships — with customers and employees — but when CX and EX are managed together, they create a unique, sustainable competitive advantage. To do this, companies should consider integrating the two disciplines and installing a Chief Experience Officer to lead the combined effort across the entire organization. A CXO deepens how employees understand customers and how company leaders understand employees, centralizing the value in its people-centered functions.
