Consumption data has become increasingly important: newer podcast apps and ebook apps both provide creators with interesting feedback.
'Click to read full article' buttons on webpages are a slight pain, but they do help authors measure bounce rate.
miniblog.
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Texture is a fun web-centric tool for creating interactive fiction webpages. Rather than accepting arbitrary sentences as inputs, you drag verbs onto nouns in the current paragraph.
Here's an example: https://texturewriter.com/play/jake/predictions-for-a-strip-mall-psychic
I've not found anything that scales to lengthy text as well as book/ebook. Long webpages are too easy to accidentally scroll.
Contributing to projects whose webpages are static content on GitHub is wonderful. It's obvious how to contribute.