With hindsight, the app craze with early smartphones was much like .com mania. There was a belief you could get rich by just building something on this new platform.
Today, it is necessary but not sufficient for successful businesses to be available on both platforms.
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I find it fascinating how some businesses have scheduled downtime for their websites (e.g. my electricity provider last weekend), but others don't.
I suspect it's primarily culture. You generally need to turn off electricity to do work, so your other tooling may reflect that.
FOSS businesses, cloud service models, and who is eating whom:
Businesses are increasingly choosing individual apps rather than buying entire suites from the same vendor: https://capiche.com/p/enterprise-software-is-dead
(I'm not convinced it's that easy to switch though: established tools tend to have lots of integrations set up.)