Bill Gates wrote about the importance of content online, the challenge that publishers (magazines, newspapers) will face, and the potential of making money with online adverts, all in a 1996 article!
miniblog.
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On thinking of books like software, treating them as evolving artifacts, and URLs versus paper book publishers:
Good article on RSS on Techcrunch: without helping users with curation, or giving publishers metrics on what is read, it will continue to be supplanted by competitors:
"the revenue [ads] provide to publishers may be outstripped by users dropping off their sites"