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Dec 13, 2019 at 21:58
The consequences of forcing users to log in before they can access content: https://www.nngroup.com/articles/login-walls/ It makes sense for very personalised services like email, but I wonder how much stores could increase their sales by offering 'checkout as guest'.
Login Walls Stop Users in Their Tracks
Login Walls Stop Users in Their Tracks
Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the reciprocity principle.

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